Civil Rights Act Of 1964 established voting rights and banned segragation among the citizens of the united states. The bill was initioaly introduced by former president John F Kennedy during his civil rights speech in 1963. His exact words were this "giving all Americans the right to be served in facilities which are open to the public—hotels, restaurants, theaters, retail stores, and similar establishments," as well as "greater protection for the right to vote.Comprehensive U.S. law intended to end discrimination based on race, color, religion, or national origin. It is generally considered the most important U.S. law on civil rights since reconstruction. It guarantees equal voting rights prohibits segregation or discrimination in places of public accommodation bans discrimination, including sex-based discrimination, by trade unions, schools, or employers that are involved in interstate commerce or that do business with the federal government.

Civil Rights Act of 1968 was also known as the fair housing act signed by president Lyndon Johnson. This act outlawed "racial housing" which means that any man or woman no matter their ethnicity could buy a house anywhere at anytime.Residential segregation became a staple of American society in the late nineteenth century and continued into the twentieth, this racial segregation started in the southern states.the Fair Housing Act also prohibits discriminatory advertising practices in the sale or rental of housing. Advertising may not disclose a "preference, limitation or discrimination" based on any of the protected categories of persons. The media company that runs an offensive advertisement or other statement may be held liable, as may the advertiser. Subtle advertising strategies, such as the selective use of minority-identified media for the marketing of segregated and over-priced housing to minorities, and the use of code words, such as "exclusive" neighborhood.

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